In another example of how queries on a search engine identify trends, Google search volume for the term "social collaboration" has grown globally by more than 300% during the past … Read the whole story
Estimates suggest that advertising fraud will cost companies worldwide around $6.3 billion dollars in 2015. Read the whole story
In response to more consumers moving to mobile, Russian search engine Yandex added a free ad-tracking feature to its AppMetrica platform, which previously focused … Read the whole story
Some of the biggest trends reshaping the programmatic media-buying marketplace -- especially the shift toward marketers bringing their trading in-house -- suggest it is … Read the whole story
The falling tide sinks all boats, the converse of the old saying goes. As stock markets around the world swooned on Monday, social media … Read the whole story