Search & Performance Marketing Daily
Tuesday, August 25, 2015
  • Malvertising Up 300% In 2014, Spreading Cross-Channel Through Search Ads, Display, Video

    Estimates suggest that advertising fraud will cost companies worldwide around $6.3 billion dollars in 2015. Read the whole story

  • Yandex Adds Ad Tracking To Mobile Analytics

    In response to more consumers moving to mobile, Russian search engine Yandex added a free ad-tracking feature to its AppMetrica platform, which previously focused ... Read the whole story

  • Programmatic Market Trends Show It's The Data, Stupid

    Some of the biggest trends reshaping the programmatic media-buying marketplace -- especially the shift toward marketers bringing their trading in-house -- suggest it is ... Read the whole story

  • Global Rout Hits Social Media Stocks, Too

    The falling tide sinks all boats, the converse of the old saying goes. As stock markets around the world swooned on Monday, social media ... Read the whole story