SearchBlog
by Laurie Sullivan, Staff Writer
How can marketers use native, video, and other media in non-branded keyword campaigns to influence consumers to search for specific brands? Read the whole story
by Laurie Sullivan
As browsers quickly drop their support for Flash, advertisers and their agency partners scramble to understand the nuances of HTML5. "Media Daily News" talks … Read the whole story
by Laurie Sullivan
Google said Thursday that search results pertaining to health or medical conditions will likely become more factual in the coming weeks because its database … Read the whole story
by Laurie Sullivan
Searchmetrics announced Thursday the appointment of former general manager -- a title similar to CEO in many European countries -- of Hewlett-Packard Germany, Volker … Read the whole story
by Erik Sass
Google secured the top spot on the leaderboard thanks to a 400% increase in digital engagement. Viewers flocked to the brand's 'Google, evolved' video, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
If tracking back to last year's data provides insight into what marketers can expect in 2015, about one-third of Halloween shoppers will begin searching … Read the whole story