SearchBlog
by Laurie Sullivan, Staff Writer
This might only seem fascinating to a tech geek like me, but Google Engineering Manager Rachel Potvin estimates the software needed to run all of Google's Internet services -- from … Read the whole story
by Laurie Sullivan
Google's plan to restructure under the holding company Alphabet shows businesses how to compete on local terms without running afoul of local government and … Read the whole story
COMMENTARY
by Jim Tomanchek, Op-Ed Contributor
Guided Search on Pinterest is changing the way consumers discover, get inspired, and act on their inspiration. Some might consider it visual search. Here's … Read the whole story
by Laurie Sullivan
Rubicon Project has launched a cooperative in Argentina and Hungary to help publishers compete for advertising dollars against "hyper-efficient models" like search and social. … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The data-driven marketing industry is extremely focused on 50% of the story - the "data in" component that drives targeting and personalization - but … Read the whole story
by Laurie Sullivan
During a time when advertisers struggle with fragmented programmatic ad buying processes and lack of transparency, Adobe will roll out Wednesday an advanced programmatic … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As more shoppers turn to their phones while in stores, they're becoming more open to interactions from retailers, especially based on where they are … Read the whole story
by Joe Mandese
With six months of data in hand, WPP ad-tracking unit Kantar Media now projects that ad spending will lag U.S. economic growth for the … Read the whole story