Images in search engine query results will teach marketers to change their thinking that only the No. 1 position in search results returns higher clicks and conversions. When a search … Read the whole story
At a time when major search engines are reducing the amount of data available to advertisers and agencies implementing paid and/or organic search marketing … Read the whole story
Glass-like wearable devices might have slipped into the background as engineers strengthen, rethink and rebuild, but inside companies like Google and Epson eyewear that … Read the whole story
Liquid, the tech arm of Publishers Clearing House (PCH), plans to transition into a data-driven advertising company in the coming years by building a … Read the whole story
Google has sued the search engine marketing and optimization company Local Lighthouse for allegedly misrepresenting to customers that it is affiliated with Google. Read the whole story
To take advantage of a shift in consumer attitudes, more companies are relying on mobile app advertising, finding ways to entice consumers to install … Read the whole story