SearchBlog
by Laurie Sullivan, Staff Writer
Radio and broadcast television still have value in reaching consumers, especially when paired with search engine marketing. I can think of several successful campaigns combining TV and search, such
as … Read the whole story
by Joe Mandese
When it came to search engines, Google's engineers won by creating the definitive user experience. Now Google's ad team is doing the same with … Read the whole story
COMMENTARY
by Rick Backus, Op-Ed Contributor
Earlier this year, Google upgraded its dynamic-search ads (DSA) program, making it significantly easier for retailers to improve their campaign efficiency, spending and scalability. … Read the whole story
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by Laurie Sullivan
Facebook continues to become more serious about ecommerce as it tries to pull in a higher percentage of search advertising budgets. The company named … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Whose fault is it that ad blockers are the 21st century's version of DDT, and as indiscriminately deployed, ridding us of a pestilence but … Read the whole story
by Laurie Sullivan
For the most part, advertisers agree that programmatic ad-serving and buying supports growth in online automation. However, industry agency experts believe the "emperor's new … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Projects around the Internet of Things are getting underway but just about all of them are facing challenges. One of the many early challenges … Read the whole story
by Wendy Davis
France's data protection regulator has rejected Google's appeal of an order requiring the company to broaden the "right to be forgotten" by censoring search … Read the whole story
by Steve McClellan
Overall growth has been reduced to 4%, which is in line with other recent agency forecast downgrades. But Carat, part of the Dentsu Aegis … Read the whole story
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by The Editor
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. If you would like to nominate any agencies/agents in the following … Read the whole story