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Generating high-quality leads for 59% of B2B marketers participating in a recent survey remains the No. 1 challenge many B2B marketers face. The challenge will prompt about 68% to make … Read the whole story
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Google made a slight change to Analytics this week. It now defaults to hourly option filters when limiting the date range to show up … Read the whole story
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Confirming the worst fears of publishers and other app developers, ad blockers are flying off the virtual shelves of Apple's App Store. This comes … Read the whole story
Microsoft will work to prove that Bing Pulse can keep television viewers glued to content longer after noticing that the technology deters viewers from … Read the whole story
Experts in computer networks from four research institutions found that Google charges brands for advertisements served on YouTube even when the video platform's fraud-detection … Read the whole story
