What ranks a business higher in organic local search results, and what are the negative ranking factors that drive down results? One thing is certain -- behavioral signals continue to … Read the whole story
Moms search on YouTube for how-to videos more than the average viewer. In fact, 81% of YouTube-watching moms watch how-to videos, compared with 75% … Read the whole story
Awareness of the Internet of Things is gaining a bit of traction, at least in some quarters. There is now high IoT awareness in … Read the whole story
AOL will announce later today the integration of media mix modeling (MMM) into its multi-touch attribution (MTA) platform, Convertro. The combination increases statistical accuracy, … Read the whole story
Even as reports speculate that Apple Watch sales have plateaued, my stance remains firm that the future is bright for smartwatches -- and that … Read the whole story
Adobe has released a way for marketers and data scientists to analyze, share and use data. It allows them to curate custom dashboards filled … Read the whole story
"This crisis is very different than a natural disaster," says Abby Safirstein, a senior member of the marketing team for Save The Children, a … Read the whole story
Gmail's new "Block" button, released Wednesday, is another example of the ever-increasing control consumers have over their inbox. Marketers should not notice any major … Read the whole story