SearchBlog
by Laurie Sullivan, Staff Writer
Retailers are hiring for the holidays, but how many actually take paid-search practitioners into consideration when determining the cost? Not many, likely. What does it cost a company to hire … Read the whole story
by Laurie Sullivan
It seemed just a matter of time before Google would unify its services allowing brands to target advertising across Gmail, search on google.com and … Read the whole story
by Laurie Sullivan
Merkle will release a platform Monday at the start of Advertising Week that allows marketers to use first- and third-party data to identify and … Read the whole story
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by Laurie Sullivan
Starting today, all of Yahoo's programmatic advertising technology will connect under the BrightRoll brand to offer advertisers, publishers and partners a suite of tools … Read the whole story
by Karl Greenberg
Advertising? It all depends on how you define it. Advertising as ads is dead. But advertising as something engaging that happens to be, at … Read the whole story
COMMENTARY
by Jason Goldberg, Op-Ed Contributor
Commerce media dictates that we create unique content and messaging for all four intent clusters created by Google's Avinash Kaushik - See-Think-Do-Love - and … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Innovation using the Internet of Things technologies continues and is limited only by someone's imagination. And what one person dreams up for one purpose … Read the whole story