SearchBlog
by Laurie Sullivan, Staff Writer
Remember the Gmail address you gave the clerk during checkout when making a purchase at Anthropologie, Bloomingdale's, or Williams-Sonoma? What about when financial institutions like Bank of America
ask whether … Read the whole story
by Laurie Sullivan
A study conducted by International Data Corporation on behalf of YP, presented at Advertising Week, found that forty-nine percent of consumers looking locally for … Read the whole story
COMMENTARY
by Craig Jaffe, Op-Ed Contributor
Google is beholden to the ad industry and must bear the burden of putting into place processes that attempt to filter and remove invalid … Read the whole story
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by Laurie Sullivan
Questioning the effectiveness of advertising, California startup Veritone created a cognitive media platform to analyze and act on information not written in advertising copy. … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Facebook bought Oculus. Its goal is to control the world you experience while wearing a pair of modified ski goggles. Mark Zuckerberg is stoked. … Read the whole story
by Wendy Davis
The Interactive Advertising Bureau will offer small publishers new tools that could help them combat ad blocking, the organization said on Tuesday. The mechanisms … Read the whole story
by Wayne Friedman
Surveying some 400 media brands, advertisers give top marks to major names: Google, Food Network, Travel + Leisure and Univision. The findings were based … Read the whole story
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by Larissa Faw
An Advertising Week panel hosted by Bloomberg's David Westin covered lots of topics, including data analytics ad-blocking, data creep, and the blurring line between … Read the whole story