SearchBlog
by Laurie Sullivan, Staff Writer
Locally targeted campaigns can make or break online strategies through digital interactions by consumers. Deloitte expects to influence $0.64 of every $1 spent in retail stores by the end of … Read the whole story
by Laurie Sullivan
Retailers are probably two years behind digital consumers when it comes to adopting technology, says Ken Burke, founder and CEO of MarketLive. That's one … Read the whole story
by Laurie Sullivan
Ryanair wants Google to stop companies from running misleading paid-search advertisements after some customers who clicked through a series of deceptive ads landing on … Read the whole story
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by Sara Guaglione
Some 88% of digital publishers say they want better cross-device visitor identity technology, per a new report. The most sought-after capabilities for publishers are … Read the whole story
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by Laurie Sullivan
Boomtrain secured $12 million in Series A funding with participation from Sierra Ventures, Cota Capital and Lerer Ventures -- raising more than $14 million … Read the whole story
by Ben Frederick
Advertisers are learning how to use the wealth of data that mobile provides, especially location data and user ID, to better target consumers. Mobile … Read the whole story
by Aaron Baar
"Consumer electronics is clearly a heavily researched category," Elizabeth Jackson, CMO of HookLogic, tells "Marketing Daily." "[Keeping products in a shopping cart] is a … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
Last July, I wrote about how Google+ played a key role in local search. Guess what? Google has since completely removed Google+ references from … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
One of the world's biggest publishers is blocking online access to Europe's biggest tabloid for visitors who have enabled ad-blocking software on their devices. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It looks like holiday shopping by mobile phone will be bigger this year, shoppers will start early and most retailers who don't have items … Read the whole story