Locally targeted campaigns can make or break online strategies through digital interactions by consumers. Deloitte expects to influence $0.64 of every $1 spent in retail stores by the end of … Read the whole story
Retailers are probably two years behind digital consumers when it comes to adopting technology, says Ken Burke, founder and CEO of MarketLive. That's one … Read the whole story
Ryanair wants Google to stop companies from running misleading paid-search advertisements after some customers who clicked through a series of deceptive ads landing on … Read the whole story
Some 88% of digital publishers say they want better cross-device visitor identity technology, per a new report. The most sought-after capabilities for publishers are … Read the whole story
Boomtrain secured $12 million in Series A funding with participation from Sierra Ventures, Cota Capital and Lerer Ventures -- raising more than $14 million … Read the whole story
Advertisers are learning how to use the wealth of data that mobile provides, especially location data and user ID, to better target consumers. Mobile … Read the whole story
"Consumer electronics is clearly a heavily researched category," Elizabeth Jackson, CMO of HookLogic, tells "Marketing Daily." "[Keeping products in a shopping cart] is a … Read the whole story
Last July, I wrote about how Google+ played a key role in local search. Guess what? Google has since completely removed Google+ references from … Read the whole story
One of the world's biggest publishers is blocking online access to Europe's biggest tabloid for visitors who have enabled ad-blocking software on their devices. … Read the whole story
It looks like holiday shopping by mobile phone will be bigger this year, shoppers will start early and most retailers who don't have items … Read the whole story