SearchBlog
by Laurie Sullivan, Staff Writer
Pay-per-click advertising channels (PPC) will get a bigger piece of the ad spend during the next 12 months -- more so than advertisers expected. Three-quarters of U.S. marketers participating in … Read the whole story
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by Laurie Sullivan
Google took a step to obscure readily available targeting data for paid-search advertisements. This time the disappearing data belongs to the specific geographic location … Read the whole story
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by Laurie Sullivan
As Google and Facebook jockey to become the frontrunner in display ad targeting, results from the Adobe Digital Index (ADI) third-quarter report released Wednesday … Read the whole story
by Laurie Sullivan
Google will provide Yahoo with search services as well as search ads via its AdSense for Search platform for desktop and mobile on Yahoo … Read the whole story
by Laurie Sullivan
U.S. Internet ad revenue rose 19% to $27.5 billion in the first six months of 2015 compared with the first half of 2014, per … Read the whole story
by Wendy Davis
Yahoo is asking a federal judge to rule that California's privacy law, which gives state residents broader privacy rights than the federal wiretap law, … Read the whole story
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by Jess Nelson
Sailthru has announced Personalization Engine, a new cross-channel marketing product that coordinates customer experiences cross-platform. The new product adds online and mobile marketing to … Read the whole story
COMMENTARY
by Jonathan Kagan, Op-Ed Contributor
Back in the good old days of search, when Quality Score was even more of a mystery than it is today, you couldn't bid … Read the whole story