SearchBlog
Pay-per-click advertising channels (PPC) will get a bigger piece of the ad spend during the next 12 months -- more so than advertisers expected. Three-quarters of U.S. marketers participating in … Read the whole story
Google took a step to obscure readily available targeting data for paid-search advertisements. This time the disappearing data belongs to the specific geographic location … Read the whole story
As Google and Facebook jockey to become the frontrunner in display ad targeting, results from the Adobe Digital Index (ADI) third-quarter report released Wednesday … Read the whole story
Google will provide Yahoo with search services as well as search ads via its AdSense for Search platform for desktop and mobile on Yahoo … Read the whole story
U.S. Internet ad revenue rose 19% to $27.5 billion in the first six months of 2015 compared with the first half of 2014, per … Read the whole story
Yahoo is asking a federal judge to rule that California's privacy law, which gives state residents broader privacy rights than the federal wiretap law, … Read the whole story
Sailthru has announced Personalization Engine, a new cross-channel marketing product that coordinates customer experiences cross-platform. The new product adds online and mobile marketing to … Read the whole story
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Back in the good old days of search, when Quality Score was even more of a mystery than it is today, you couldn't bid … Read the whole story
