Google Optimization optimizes bids about once daily. Programmatic display platforms can optimize in milliseconds. Vector Media Group is consulting on a platform that optimizes bids and budgets every 30 minutes. Read the whole story
Google says it's important for companies to "be there," "be useful," and "be quick." Four in five consumers use a search engine to find … Read the whole story
How long a user will wait for a Web site to load has a measurable impact on an organization's brand, according to Limelight Network's … Read the whole story
Siding with Amazon, a divided appellate court has ruled that the retailer's search engine doesn't infringe watch manufacturer Multi-Time Machine's trademark. Read the whole story
IBM announced a product today called IBM Universal Behavior Exchange (UBX), part of the IBM Marketing Cloud. The UBX aims to help marketers connect … Read the whole story
Ad design has historically been a labor-intensive process -- often requiring several layers of approvals, a great deal of technical as well as design … Read the whole story
We may enjoy the ease of search, and find some websites rather slick, but the truth is that most e-commerce sites are little more … Read the whole story