Considering Google Consumer Match? "Avoid dumb targeting," says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge other forms of … Read the whole story
A new campaign, "Magic Of Home," showcases the smart technologies being developed and marketed by Google subsidiary Nest. BBH New York helped develop the … Read the whole story
Online publishing is growing fast, and fraudulent advertising schemes are growing right along with it. Distil estimates that roughly one-third of all online ad … Read the whole story
A federal appeals court on Friday revived a Philadelphia resident's text-spam lawsuit against Yahoo, which accuses the company of sending him more than 27,000 … Read the whole story
The number of video-based delivery channels, specifically in the mobile space, is growing exponentially. Marketers are realizing that it isn't enough to simply show … Read the whole story
Yahoo this Sunday becomes the historic live streaming home of the NFL for one game. No one will fault you for missing it. Read the whole story
There may be what appears to be a slight pause coming in the growth of Internet of Things projects, with the big growth happening … Read the whole story