Intelligent automation will become the next tool for online advertising. Recently, a team of researchers at Google demonstrated an artificially intelligent system that could reliably identify a mountain-unicycling video, demonstrating … Read the whole story
OneSpot, a content marketing platform, announced a new suite of SaaS omnichannel marketing solutions Wednesday that help email marketers reengage with consumers through personalized … Read the whole story
Effectively engaging mobile users can be counterintuitive. Take the recent findings from mobile ad network AdTheorent, which show that -- at least when it … Read the whole story
The ad industry's Trustworthy Accountability Program is unveiling a new anti-fraud initiative with two components -- a registry of "verified" companies, and a new … Read the whole story
Rapid advances in the industry have caused confusion about the best practices and benefits of programmatic buying.There are five things I see marketers confused … Read the whole story
As brands and agencies begin to dip their toes into the waters of cross-device targeting more, various solutions have emerged that help unify campaigns … Read the whole story