Search & Performance Marketing Daily
Thursday, October 29, 2015
  • OneSpot Expands Retargeting Solution, Expands Engagement

    OneSpot, a content marketing platform, announced a new suite of SaaS omnichannel marketing solutions Wednesday that help email marketers reengage with consumers through personalized ... Read the whole story

  • Deciphering Mobile Engagement

    Effectively engaging mobile users can be counterintuitive. Take the recent findings from mobile ad network AdTheorent, which show that -- at least when it ... Read the whole story

  • Trustworthy Accountability Group Unveils Anti-Fraud Program

    The ad industry's Trustworthy Accountability Program is unveiling a new anti-fraud initiative with two components -- a registry of "verified" companies, and a new ... Read the whole story

  • 5 Things Marketers Still Don't Get About Programmatic

    Rapid advances in the industry have caused confusion about the best practices and benefits of programmatic buying.There are five things I see marketers confused ... Read the whole story

  • Sizmek Launches HTML5 Single-tag Responsive Ad Feature

    As brands and agencies begin to dip their toes into the waters of cross-device targeting more, various solutions have emerged that help unify campaigns ... Read the whole story