Search & Performance Marketing Daily
Friday, October 30, 2015
  • Paid-Search Spending Cools As Advertisers Keep Powder Dry For Holiday Blitz

    That's according to a just issued third-quarter trend report from Dentsu Aegis Network's iProspect based on an analysis of 1,300 Google AdWords accounts totaling ... Read the whole story

  • Airport Beacons Coming: 61% at Check-in, 57% Boarding, 40% Bag Claim

    Airline travelers may be among the first to see the Internet of Things in end-to-end action as they pass through major airports. Global spending ... Read the whole story

  • Data Storytelling Set To Grow Exponentially

    It's not often that the interests of investigative journalists and brand marketers intersect -- but they do in the five-day "Storytelling With Data" workshops ... Read the whole story

  • Wanted -- No, Needed: Digital Philosophers

    In an excellent essay earlier this year, philosopher Thomas Wells argued that "Advertising is a natural resource extraction industry, like a fishery. Its business ... Read the whole story