Trust in paid online and mobile ads has remained relatively consistent since 2013. Some 48% of respondents to a global survey from Nielsen say they completely or somewhat trust online … Read the whole story
That's according to a just issued third-quarter trend report from Dentsu Aegis Network's iProspect based on an analysis of 1,300 Google AdWords accounts totaling … Read the whole story
Airline travelers may be among the first to see the Internet of Things in end-to-end action as they pass through major airports. Global spending … Read the whole story
It's not often that the interests of investigative journalists and brand marketers intersect -- but they do in the five-day "Storytelling With Data" workshops … Read the whole story
In an excellent essay earlier this year, philosopher Thomas Wells argued that "Advertising is a natural resource extraction industry, like a fishery. Its business … Read the whole story