SearchBlog
by Laurie Sullivan, Staff Writer
Country music artist Charlie Worsham and Trace Adkins gained at least one more fan last week -- me -- and they owe it to a cross-media advertising campaign designed by … Read the whole story
by Laurie Sullivan
Some of the greatest challenges in managing paid-search advertising campaigns begin with destination pages, agency budgets, and finding talent, according to research released Monday … Read the whole story
by Laurie Sullivan
Google has begun testing the ability to run advertisements on digital billboards through its DoubleClick advertising platform. The proof of concept, running in several … Read the whole story
by Wendy Davis
Google is asking a judge to delay a privacy lawsuit concerning email scans until after the Supreme Court decides whether consumers can sue in … Read the whole story
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by Jess Nelson
Yahoo expanded its Domain-based Message Authentication, Reporting and Conformance policy for ymail.com and rocketmail.com Monday, following on the heels of Google's expansion of Gmail's … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It's now pretty clear that a lot of digital video ad deliveries over the past few years were of suspect quality. That's not news … Read the whole story
COMMENTARY
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As I recently read a bedtime story to my daughter, I was struck at how a children's book and my day job could collide. … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
On the same day that IAB holds a summit to discuss its new L.E.A.N. initiative, it also unveils a new ad-serving template that addresses … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
As part of my day job, I often counsel clients who ask if they should bring in a change agent, like a new CEO … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Apple watchers are pretty excited about what looks to be a dedicated indoor positioning app. First noticed on the App Store by developer Steve … Read the whole story