It's a wacky world when some retail stores will open Thanksgiving Day and others will close the day after. Sports retailer REI recently announced that it would close for Black … Read the whole story
If marketers can understand enough about a customer, they can bid and target the perfect advertisement across channels to stir a purchase, according to … Read the whole story
YouTube gained a new playlist Thursday filled with videos rooted in virtual reality, allowing viewers to visualize depth. The experience through Google Cardboard supports … Read the whole story
Native advertising companies Outbrain and AOL-owned Gravity failed to follow the online ad industry's privacy program, according to an enforcement program administered by the … Read the whole story
The operation had a 'soft launch' in North America and now Mindshare, part of WPP's GroupM, is expanding Shop+ worldwide, with hubs in New … Read the whole story
Throughout the transition to the viewable impression as the core currency of digital advertising, many issues have come up. One subject that has not … Read the whole story