SearchBlog
by Laurie Sullivan, Staff Writer
Now that marketers have access to dynamic creative ads in HTML5, marketers -- especially those focusing on search -- buying display media should know my preferences on publisher sites from … Read the whole story
by Laurie Sullivan
Yahoo and Rocket Fuel have separately developed methods to target consumers with advertisements based on millions, if not billions, of data points from a … Read the whole story
by Laurie Sullivan
The group at IBM Watson released an app Wednesday that enables consumers to keep up with trends before buying gifts during the holidays, but … Read the whole story
by Laurie Sullivan
The ability to "boost" a product to the top of search query results on a retailer's mobile site and app became possible this week … Read the whole story
by Jess Nelson
Travel search company Hipmunk has built a virtual assistant for email powered by artificial intelligence (AI) that identifies travel dates and locations in emails … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
IDG Communications recently partnered with Google to become one of the first publishers to offer 100% ad viewability, giving advertisers a powerful tool to … Read the whole story