SearchBlog
by Laurie Sullivan, Staff Writer
The advertising industry stands at the edge of a cliff looking down at the beginning of a new metrics and measurement guide for mobile, in my opinion. This became apparent … Read the whole story
by Laurie Sullivan
Data from AdGooroo that examines U.S. Google desktop text ad activity from Sept. 27 through Nov. 15, 2015, estimates that 1,082 advertisers spent $4.9 … Read the whole story
by Laurie Sullivan
'Tis the season for gifting, and CBS EcoMedia Founder Paul Polizzotto discovered how to make every one of us a philanthropist by getting brands … Read the whole story
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by Jess Nelson
Yahoo Mail has begun restricting email access for ad-blocking users this week -- an act likely inspired to safeguard falling advertising revenue from the … Read the whole story
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by Jess Nelson
Oracle Marketing Cloud announced this week a series of product enhancements to help marketers improve cross-channel orchestration, optimize paid advertising reach, and better align … Read the whole story
by Felicia Greiff
Programmatic platform Rocket Fuel announced a new default for its software, what it calls "people-based marketing." The capability launched in July, with Microsoft as … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Did you even know that Google launched a product that allows readers to outbid marketers for ad space -- and if readers win, they … Read the whole story