SearchBlog
Consumer credit card numbers, log-in information and other stolen financial data sell on the black market Web. McAfee Labs released a study telling us just how much. Read the whole story
Pausing advertising campaigns on Cyber Monday as one brand struggled to process nearly 800 orders per minute wasn't in the plan -- but that's … Read the whole story
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"In general, it could be argued from the consumer point of view that the better the search engine is, the fewer advertisements will be … Read the whole story
Domains that falsely represent advertising inventory remain a major problem across the Web. Google on Wednesday took another step to fight ad fraud by … Read the whole story
- COMMENTARY
Data matching will replace attribution as one of the major topics across the advertising industry in 2016. Perhaps that's because a multitude of mismatched … Read the whole story
Yahoo's board is expected to discuss big strategic options -- including the possible sale of its core Internet business -- when it meets Wednesday … Read the whole story
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Digital marketers across all industries, drawing on a broad palette of digital tactics to achieve their objectives, found that the four most popular are … Read the whole story
The Interactive Advertising Bureau has tapped Dave Grimaldi, former chief of staff to FCC Commissioner Mignon Clyburn, to lead lobbying efforts in Washington. Read the whole story
The bad news is that the U.S. digital advertising industry is losing $8.2 billion a year due to fraudulent impressions, infringed content, and costs … Read the whole story
- COMMENTARY
Do you know the difference between probabilistic and deterministic audience data - and how people are using these different types of data to build … Read the whole story
