When you read "Ring in the New Year" as 2015 comes to a close, it won't always mean celebrating 2016. In this instance it's about the influx of mobile callers … Read the whole story
The ability to combine advertising and merchandising through a programmatic platform, using data to support decisions, will become one of the major steps taken … Read the whole story
Google has enabled its Safe Browsing technology by default on Android to protect mobile Chrome users from accessing phishing sites and Web pages infected … Read the whole story
Verizon emerged Monday as a possible bidder for Yahoo's core businesses, from search to media and advertising. If the telecom giant gets serious about … Read the whole story
Microsoft may be "all in" for Bing Ads and search advertising under the guidance of Search Advertising Corporate VP Rik van der Kooi, but … Read the whole story
Google this week rolled out Trial Run Ads -- an app ad format that lets users play games for up to 60 seconds by … Read the whole story
That's about a percentage point (give or take) improvement over estimated growth for 2015, and it's driven largely by special events like the Olympics … Read the whole story
Digital ad fraud made big waves this year when it was revealed that more than $8 billion of ad spend was being wasted. The … Read the whole story
Brazilian media company Abril Group has partnered with Google on new programmatic models that advertisers can use for the publishers' digital titles. Read the whole story
Two constants will remain as we head into 2016. First, data will continue its exponential growth in volume and across all-new channels. Second, marketers … Read the whole story