SearchBlog
by Laurie Sullivan, Staff Writer
For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
"Your Aunt Trudi is coming over today," said my mom. "And she always brings you chocolates. But I don't want you to eat them. … Read the whole story
COMMENTARY
by James Connelly, Op-Ed Contributor
Content and creativity will reign supreme next year -- and these are the six trends that will drive mobile advertising to new heights in … Read the whole story
by Laurie Sullivan
Western Union has combined content, video, social, display, and search advertising into a multichannel, multi-device year-long campaign, giving away $182,500 in gifts. Data from … Read the whole story
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by Laurie Sullivan
Data released by the trade association Digital Content Next (DCN) suggesting that 33% of U.S. consumers are very or somewhat likely to try ad-blocking … Read the whole story
by Laurie Sullivan
Rivals can play nice. Yahoo now allows app users to add a Google Gmail account and search across the entire archive, including attachments, not … Read the whole story