For businesses without a way to measure conversions and optimize AdWords campaigns, Smart Goals powered by Google Analytics might give marketers a leg up. Google introduced the feature Thursday. Read the whole story
"Your Aunt Trudi is coming over today," said my mom. "And she always brings you chocolates. But I don't want you to eat them. … Read the whole story
Content and creativity will reign supreme next year -- and these are the six trends that will drive mobile advertising to new heights in … Read the whole story
Western Union has combined content, video, social, display, and search advertising into a multichannel, multi-device year-long campaign, giving away $182,500 in gifts. Data from … Read the whole story
Data released by the trade association Digital Content Next (DCN) suggesting that 33% of U.S. consumers are very or somewhat likely to try ad-blocking … Read the whole story
Rivals can play nice. Yahoo now allows app users to add a Google Gmail account and search across the entire archive, including attachments, not … Read the whole story