SearchBlog
by Laurie Sullivan, Staff Writer
Few retailers other than Amazon, Macy's and Target promote holiday gifts cards in paid-search ads, sitelinks organic listings, or used as an incentive to promote a sale in a paid … Read the whole story
by Laurie Sullivan
Digital marketing company Connexity announced Monday the acquisition of Hitwise, which supports online clickstream data collection and consumer behavioral analytics -- giving marketers visibility … Read the whole story
COMMENTARY
by Arthur Muldoon, Op-Ed Contributor
Harness your audience data to make travel and hotel advertising work better. Read the whole story
by Laurie Sullivan
GlaxoSmithKline plans to launch an ecommerce strategy that will enable the global health care company to sell brands like Sensodyne, Polident and Theraflu direct … Read the whole story
COMMENTARY
by Raphael Rivilla, Op-Ed Contributor
"Horse with Harden," produced by BBDO New York, is a great example of marketing that fuses deep audience understanding with mobile technology and social … Read the whole story
by Laurie Sullivan
Global technology companies like Amazon Web Services, alongside Elon Musk, among others, committed a $1 billion investment to OpenAI. The nonprofit artificial intelligence research … Read the whole story
by Jess Nelson
A new phishing attack targeting Alibaba.com customers was uncovered today in a blog post by Comodo Antispam Labs, the research wing of Internet security … Read the whole story