Marriott International tracks thousands of branded keywords worldwide through The Search Monitor. The hotel chain sees about one million infringements monthly where someone is bidding on a brand term. Most … Read the whole story
Apple's growing strength in search services could have prompted the decision to shut down Topsy Labs' search and social media analytics tool to measure … Read the whole story
Google's driverless car project, which began as a side project in 2012, will spin out under its own company under parent company Alphabet. A … Read the whole story
U.S. ad spending sank nearly 4% in the third quarter with outdoor, Spanish-language TV, radio and paid search showing growth -- to $36 billion. Read the whole story
For paid search, 2016 will be a tale of two races: The race to adopt new targeting technology and the race to catch up … Read the whole story
New ways to incorporate innovative technology, while creating a cohesive story from a full range of research offerings, are more important than ever. Read the whole story
Data will become the backbone to the emerging market of what many call the Internet of Things, as it continues to spawn new ideas … Read the whole story