SearchBlog
by Laurie Sullivan, Staff Writer
Conversion is an archaic key performance indicator. Retailers need to take a look at the long view of the customer journey. For too many years marketers focused on optimizing for … Read the whole story
by Laurie Sullivan
Microsoft has acquired Metanautix to help companies manage and search through data and is partnering with Invoca to support the Microsoft Dynamics CRM platform. … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
I've been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound … Read the whole story
by Laurie Sullivan
A land deal being voted on Monday by the Montgomery County Commission and the Clarksville-Montgomery County Industrial Development Board would give Google the green … Read the whole story
COMMENTARY
by Giovanni Strocchi, Op-Ed Contributor
Emotions are one crucial element of digital advertising that supersedes responsive ad formats, cross-device presence, and even CPMs. The real long-term connection between a … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
RTBlog spent some time chatting with Ron Amram, senior media director, Heineken USA, about how the programmatic media landscape is shaping up for 2016. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The consumer-related gadgetry of The Internet of Things continues to tilt toward the practical. In yet another study looking at what smart objects consumers … Read the whole story