SearchBlog
Conversion is an archaic key performance indicator. Retailers need to take a look at the long view of the customer journey. For too many years marketers focused on optimizing for … Read the whole story
Microsoft has acquired Metanautix to help companies manage and search through data and is partnering with Invoca to support the Microsoft Dynamics CRM platform. … Read the whole story
- COMMENTARY
I've been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound … Read the whole story
A land deal being voted on Monday by the Montgomery County Commission and the Clarksville-Montgomery County Industrial Development Board would give Google the green … Read the whole story
- COMMENTARY
Emotions are one crucial element of digital advertising that supersedes responsive ad formats, cross-device presence, and even CPMs. The real long-term connection between a … Read the whole story
- COMMENTARY
RTBlog spent some time chatting with Ron Amram, senior media director, Heineken USA, about how the programmatic media landscape is shaping up for 2016. … Read the whole story
COMMENTARYThe consumer-related gadgetry of The Internet of Things continues to tilt toward the practical. In yet another study looking at what smart objects consumers … Read the whole story
