Search & Performance Marketing Daily
Monday, December 21, 2015
  • Microsoft Sharpens Its Data Chain Through Metanautix Acquisition, Partnerships

    Microsoft has acquired Metanautix to help companies manage and search through data and is partnering with Invoca to support the Microsoft Dynamics CRM platform. … Read the whole story

  • For Best Results: Big Data, Meet Media Research

    I've been thinking a lot about the deployment of Big Data assets in the digital space. Clearly, it is one of the most profound … Read the whole story

  • Google Reaches For Cloud Space To Power Advertising, Services

    A land deal being voted on Monday by the Montgomery County Commission and the Clarksville-Montgomery County Industrial Development Board would give Google the green … Read the whole story

  • Emotions At The Heart Of Successful Campaigns

    Emotions are one crucial element of digital advertising that supersedes responsive ad formats, cross-device presence, and even CPMs. The real long-term connection between a … Read the whole story

  • Heineken USA's Ron Amram Says 'Walled Gardens' Will Open Up

    RTBlog spent some time chatting with Ron Amram, senior media director, Heineken USA, about how the programmatic media landscape is shaping up for 2016. … Read the whole story

  • Fitness Trackers Vs. Smartwatches: King Of The Wearables

    The consumer-related gadgetry of The Internet of Things continues to tilt toward the practical. In yet another study looking at what smart objects consumers … Read the whole story