SearchBlog
by Laurie Sullivan, Staff Writer
A recent study shows it's possible to manipulate the results that influence voters before an election. The manipulation could become a serious threat to the U.S. political system, swaying voter … Read the whole story
by Laurie Sullivan
SocialRank thinks it can help marketers better understand their company's customers. In January the company plans to introduce Word Search, which will allow users … Read the whole story
by Laurie Sullivan
Overall, IHS forecasts that advertising spend will rise 5.7% in 2016 to surpass $500 billion for the first time. In 2015, advertising rose 3.1% … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Living Planet Aquarium was drowning in unorganized data, impacting all levels of the organization, explains Suzy Broadbent, director of marketing and public relations … Read the whole story
COMMENTARY
by Ben Frederick, Staff Writer
I've heard two diverging theories about the future of audience data in digital advertising. One is that walled gardens (platforms like Facebook, Google, Twitter, … Read the whole story
COMMENTARY
by Michael Kahn, Op-Ed Contributor
While making predictions is not for the faint of heart, ignoring smart forecasts can cost marketers time, money or market share. As 2016 approaches, … Read the whole story