Search & Performance Marketing Daily
Thursday, December 24, 2015
  • SocialRank To Unveil Word Search In January

    SocialRank thinks it can help marketers better understand their company's customers. In January the company plans to introduce Word Search, which will allow users … Read the whole story

  • Advertising To Surpass $500 Billion In 2016

    Overall, IHS forecasts that advertising spend will rise 5.7% in 2016 to surpass $500 billion for the first time. In 2015, advertising rose 3.1% … Read the whole story

  • How The Living Planet Aquarium Earned Co-Op Marketing Funds Through Data

    The Living Planet Aquarium was drowning in unorganized data, impacting all levels of the organization, explains Suzy Broadbent, director of marketing and public relations … Read the whole story

  • Walled Gardens

    I've heard two diverging theories about the future of audience data in digital advertising. One is that walled gardens (platforms like Facebook, Google, Twitter, … Read the whole story

  • 5 Digital Marketing Trends That Will Take Off In 2016

    While making predictions is not for the faint of heart, ignoring smart forecasts can cost marketers time, money or market share. As 2016 approaches, … Read the whole story