The era where a mere click and impression are top metrics is dead, but as Julia Greenberg, staff writer at "WIRED," puts it, "someone still needs to shoot this zombie … Read the whole story
Content Analytics engineers are working to integrate the company's merchandising technology into ad-serving platforms. The goal is to improve conversion rates for search and … Read the whole story
ProPublica is launching a new tool, HIPAA Helper, using data provided by the Office For Civil Rights under the Freedom of Information Act. It … Read the whole story
Although the sale of big regional and international dailies -- including the "Financial Times," "South China Morning Post," and "Las Vegas Review-Journal" -- has … Read the whole story
RallyPoint, a social network for current and former military service members, has raised an additional $5 million, the company revealed in a regulatory filing … Read the whole story
The FTC has issued an enforcement policy statement and guidelines to remind marketers if they don't keep a closer watch on how native content … Read the whole story