Search & Performance Marketing Daily
Thursday, December 31, 2015
  • Merchandising Is Next Data Point In Online Ad-Serving Platforms

    Content Analytics engineers are working to integrate the company's merchandising technology into ad-serving platforms. The goal is to improve conversion rates for search and … Read the whole story

  • Search Engine Identifies Medical Privacy Violators

    ProPublica is launching a new tool, HIPAA Helper, using data provided by the Office For Civil Rights under the Freedom of Information Act. It … Read the whole story

  • Local Newspapers Changing Hands, Shutting Down

    Although the sale of big regional and international dailies -- including the "Financial Times," "South China Morning Post," and "Las Vegas Review-Journal" -- has … Read the whole story

  • RallyPoint Raises $5 Million

    RallyPoint, a social network for current and former military service members, has raised an additional $5 million, the company revealed in a regulatory filing … Read the whole story

  • Blurred Lines No More: The Regulators Are Going Native In 2016

    The FTC has issued an enforcement policy statement and guidelines to remind marketers if they don't keep a closer watch on how native content … Read the whole story