Nearly one-quarter of consumers will return or exchange at least one of the presents they received this holiday season. The three top reasons may surprise marketers. Read the whole story
Beat down Yahoo. That's apparently Starboard's agenda to force a reorganization at the media company to get the business on track. As a result, … Read the whole story
Conquesting -- the act of brands running digital advertising, such as paid search, during the same time that competitors' television advertisements run -- could … Read the whole story
CloudMagic, a popular mobile email service with 3 million users on both iOS and Android, today expanded its email application to support desktop Mac … Read the whole story
Taking chances might not always be a marketer's first choice when laying out a strategy for a holiday campaign. Some want to play it … Read the whole story
Gary Klein has a very calming presence about him, which is a good attribute to have as a managing director at Gilbert Tweed International, … Read the whole story