In a move intended to spur innovation, Yahoo wants to give researchers more insight into how consumers interact with news about the latest Lexus RS 2016 model, Star Wars, Microsoft's … Read the whole story
First-party data from search or social and Web properties that tell brands how consumers interact on publisher sites continues to prove its worth, but … Read the whole story
A London-based team of data scientists at Hoxton Analytics have developed a technology that categorizes and serves ads to people in stores based on … Read the whole story
Dublin-based ASKfm, an IAC/InterActive Corp. company, has released the next version of its Web site and mobile app for devices running Android and iOS. … Read the whole story
Late last month, I wrote that one of the headlines we're certain to see in the trades in 2016 will be that "Marketing Tech … Read the whole story
Sen. Al Franken (D-Minn.) has asked Google to provide more information about the type of data it collects from students who use the company's … Read the whole story
As we ease into a new year, we marketers are enthusiastically looking forward to seeing our 2016 marketing plans in action. Marketers who included … Read the whole story
The GOP response to President Obama's State of the Union highlighted divisions within the party and "doubled down" on a rejection of the angry … Read the whole story