After six years of running the mobile advertising platform iAd, reports suggest that Apple will throw in the towel, by taking a step back and allowing publishers to take over … Read the whole story
Mobile -- where search continues to gain greater importance -- will likely see bigger budget in 2016, as companies continue to shift search advertising … Read the whole story
To "dramatically improve the performance of the mobile web," Google introduced the Accelerated Mobile Pages Project (AMP). Interestingly, AMP requires HTTPS, the secure version … Read the whole story
Automation continues to move deeper into search advertising platforms. Marketers using Bing Ads Keyword Planner in the U.S. can now add a landing page … Read the whole story
Vista Equity Partners acquired mobile point-of-sale company Fiverun Thursday, and will merge it with MarketLive and Shopatron, two companies that the private equity firm … Read the whole story
Local advertising will soar by over 15% this year -- due to growing digital platforms with a rush of political advertising dollars. A new … Read the whole story
While the CES crowds queued for a glimpse of the Blaze, I headed off in search of five wearables that could actually be more … Read the whole story
2016 marketing plans are in full swing and savvy marketers are using millennial mom influencers as an integral part of these plans. But are … Read the whole story