SearchBlog
by Laurie Sullivan, Staff Writer
After six years of running the mobile advertising platform iAd, reports suggest that Apple will throw in the towel, by taking a step back and allowing publishers to take over … Read the whole story
by Laurie Sullivan
Mobile -- where search continues to gain greater importance -- will likely see bigger budget in 2016, as companies continue to shift search advertising … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
To "dramatically improve the performance of the mobile web," Google introduced the Accelerated Mobile Pages Project (AMP). Interestingly, AMP requires HTTPS, the secure version … Read the whole story
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by Laurie Sullivan
Automation continues to move deeper into search advertising platforms. Marketers using Bing Ads Keyword Planner in the U.S. can now add a landing page … Read the whole story
by Laurie Sullivan
Vista Equity Partners acquired mobile point-of-sale company Fiverun Thursday, and will merge it with MarketLive and Shopatron, two companies that the private equity firm … Read the whole story
by Wayne Friedman
Local advertising will soar by over 15% this year -- due to growing digital platforms with a rush of political advertising dollars. A new … Read the whole story
COMMENTARY
by Jez Jowett
While the CES crowds queued for a glimpse of the Blaze, I headed off in search of five wearables that could actually be more … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
2016 marketing plans are in full swing and savvy marketers are using millennial mom influencers as an integral part of these plans. But are … Read the whole story