How will the Fourth Industrial Revolution impact search advertising and marketing? Infosys, an Indian consulting firm, commissioned a study of young adults in nine major economies. The study had nothing … Read the whole story
Advertising and offering diverse shipping options in paid-search ads across Google, Bing and Yahoo could help retailers avoid cart abandonment, reduce the negative impact … Read the whole story
Google has begun to test a feature that enables mobile users to download apps from search results in Google apps without being rerouted to … Read the whole story
MediaPost's event "The Reckoning" in Washington, D.C., Tuesday kicked off with a frank conversation on ad blocking. Read the whole story
There is a big difference between being informed and being thoughtful. Our connected world definitely puts the bias on the importance of information: being … Read the whole story
If you believe that most of everything people consume will be gotten through a smartphone or by discovering content via social media, then you've … Read the whole story