Hidden in the text of a press release announcing an extended partnership, AOL revealed Wednesday that it plans to take an equity stake in Taboola to cement a "close collaboration … Read the whole story
AOL plans to take a minority equity stake in Taboola that will allow the two companies to collaborate on challenges that publishers face daily. … Read the whole story
At a time when both Madison Avenue and the digital publishing community it depends on are struggling to find a solution to the potentially … Read the whole story
YouTube cracked the door a little wider Wednesday, making its Real-Time Ads tool available to an increasing number of brands. The ad unit will … Read the whole story
Meredith's Allrecipes.com is bolstering its capabilities for measuring the impact of native advertising targeting shoppers in the food category. A new deal gives the … Read the whole story
Here's how I used my experience in search to turn a career as a Search Insider into an entrepreneurial Search Outsider. Read the whole story
Dave Morgan wrote an insightful column last week about how ad tech is going to get eaten up by marketing tech in 2016. Dave … Read the whole story