SearchBlog
by Laurie Sullivan, Staff Writer
In a sign of how brands and their media agencies need to start thinking about campaigns, a series of patents granted to Google this week by the U.S. Patent and … Read the whole story
by Laurie Sullivan
Google disabled more than 780 million ads in 2015 for violating its policies, up from 524 million in 2014. The findings released in its … Read the whole story
by Laurie Sullivan
Kenshoo has released data estimating that among its clients, paid-search impressions rose 8% in Q4 2015, compared with the prior quarter, and 12% year-over-year. … Read the whole story
by Joe Mandese
Consumer promotion and coupon transaction processor Inmar is diversifying deeper into consumer purchasing data, analytics and insights, announcing the acquisition of Chicago-based retail data … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Syncing Fossil's CRM platform with data from Facebook, Twitter and Instagram provides insights into where -- on what social sites -- customers interact with … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Vending machines are joining The Internet of Things. And these are hardly traditional snack vending machines, since they come loaded with networked and interactive … Read the whole story
COMMENTARY
by Mark Kopera
Effective marketing engagement is no longer about reaching a mass audience via a single touchpoint with a one-ad-fits-all experience. Read the whole story