SearchBlog
Kantar Media's search marketing intelligence company AdGooroo launched Local Insight Tuesday to give advertisers a view into the types of paid-search campaigns competitors run in local markets. Read the whole story
Nielsen announced Tuesday at the Interactive Advertising Bureau Annual Leadership Meeting that Digital Ad Ratings are now available in DoubleClick Bid Manager and DoubleClick … Read the whole story
The ability to recognize audiences across channels and devices will become key in 2016, replacing programmatic as the top priority among marketers, according to … Read the whole story
AdStage on Wednesday begins rolling out a self-serve cross-network automation platform it calls Automate that supports optimization rules, performance alerts and scheduling across campaigns … Read the whole story
Teads, a native video advertising platform, on Wednesday released a global study on why people block ads. Among the notable findings, 80% of those … Read the whole story
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Ad tech and online advertising as a whole are undergoing a period of drastic change. If mobile kills the former Internet marketing star, how … Read the whole story
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Lobbying is dying a slow, painful death. The capricious political environment we've witnessed over the past decade has ushered in new generations of political … Read the whole story
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In addition to my day job running marketing for my company, I also study the role of the CMO and the craft of marketing … Read the whole story
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While analysts were understandably upset about Apple's poor first-quarter forecast, the company posted some darn impressive figures on Tuesday. Along with record profits during … Read the whole story
