Microsoft engineers have built a platform that integrates Bing search data, along with social and other relevant data, to make intelligent predictions about upcoming events. Now the social listening platform … Read the whole story
Presidential candidates, advocacy groups, and other advertisers are turning to paid-search advertising to educate or influence potential voters online, with spending on paid-search keywords … Read the whole story
With a push to build its presence in the United Kingdom, Merkle announced the acquisition Tuesday of dbg, a U.K.-based performance marketing agency, which … Read the whole story
With the increase in traffic to many political news sites, CNN, Politico, The Washington Post and others have launched interactive 2016 campaign dashboards. Amobee … Read the whole story
France's CNIL has told Facebook to stop collecting data about users at its own site, and at sites of outside publishers with "Like" buttons. Read the whole story
Last week, I talked about the trend of "hyper" expectations and corporate valuations. Peter Fader, a marketing professor at the Wharton School, commented, "This … Read the whole story