Those who optimize products and services to serve up in search results have a complex and difficult task. Being successful means continually thinking about how consumers search for the product … Read the whole story
Google officially launched its Accelerated Mobile Pages (AMP) project Wednesday, representing an attempt to shake up the stagnant world of search services and compete … Read the whole story
Google's decision to eliminate paid-search text advertising down the right-hand rail of search engine query results has indeed pushed up the cost per click … Read the whole story
Even as giant telecoms such as AT&T and Verizon are circling bids to acquire Yahoo, old school publisher Time Inc. is weighing a bid, … Read the whole story
It may seem strange now, but at one point in time, tablet browsing surpassed smartphone browsing. Since then, tablets' share of the market has … Read the whole story
Full-year 2015 revenue virtually doubled that of 2014 -- $248.5 million versus $125.3 million. The ad tech company also recorded an increase in RTB … Read the whole story
If you ask publishing giant Elsevier, Alexandra Elbakyan is a criminal -- a pernicious pirate. If you ask the Lifeboat Foundation, or blogger PZ … Read the whole story
Rivalling Google and Facebook -- sharing data in a trusted co-operative means that publishers can offer targeting like the industry's giants. Read the whole story