Woven into the political news making headlines Tuesday, Google introduced new features to Google Search that track the primaries to teach those who are interested more about the candidates. Read the whole story
Marketers have many definitions of "omnichannel" advertising, but vendors hope the release of Google Analytics 360 will enable brands to get a better grasp … Read the whole story
The data audience segments required to finely target business-related advertisements through programmatic media channels doesn't exist today, but Dell Computer VP of North America … Read the whole story
In a victory for ad company Turn, a federal judge has sent a privacy lawsuit centered on Verizon's "supercookies" to arbitration. Read the whole story
After two years in beta, Hewlett-Packard Enterprise (HPE) has launched its machine learning-as-a-service solution on the Microsoft Azure platform. Read the whole story
Comcast won't impose its widely disliked data caps on fiber subscribers in Atlanta -- provided they sign three-year contracts for 1 GB service priced … Read the whole story
For nonprofits, persuading the masses to donate is a matter of survival. To fund their work continually, they must be able to reach the … Read the whole story
The online ad business in 2016 is starting to look like the TV ad business in 1964: focused on a significantly simplified ecosystem. Read the whole story