SearchBlog
by Laurie Sullivan, Staff Writer
Marketers in charge of advertising budgets find that the complexity of technology makes it increasingly difficult to prove and measure return on investments (ROI). Only 10% of C-level executives
participating … Read the whole story
by Laurie Sullivan
Google's climb to support enterprise cloud storage for some of the largest companies may have become stronger Thursday with reports that it added Apple … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
GfK MRI has partnered with data management platforms (DMPs) to launch 23 online advertising targets that bring actionable insights to political ad campaigns. Read the whole story
by Laurie Sullivan
The data audience segments required to finely target business-related advertisements through programmatic media channels doesn't exist today, but Dell Computer VP of North America … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
SilverPush -- a tracking software that can monitor people's television use by embedding "audio beacons" in TV ads -- has been incorporated into at … Read the whole story
by Ben Frederick
This year, the search giant will be releasing an update to its mobile search results in May. It will weight mobile-friendliness more heavily, ostensibly … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The native campaign, deployed in conjunction with display ads and SEO strategies, drew on Motley Fool's editorial content to create ads with timely messages, … Read the whole story
by Jess Nelson
Google announced on Tuesday that it has extended its mobile Smart Reply email management application to Google Inbox on the Web, enabling desktop users … Read the whole story