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by Laurie Sullivan, Staff Writer
Google has announced a way for Apple developers to write virtual reality apps for the iPhone. The shift will enable iPhone users to use Google Cardboard to view VR. Read the whole story
by Laurie Sullivan
Invoca on Wednesday announced a $30 million Series D funding round, bringing the company's total funding to $60 million. Read the whole story
by Laurie Sullivan
Google on Wednesday made a new mobile ad format available to all original equipment manufacturer automotive advertisers in the U.S. The ads recreate a … Read the whole story
by Steve McClellan
After the deal is completed, Darwin -- a performance marketing agency based in Shaghai -- will be integrated with Dentsu's iProspect, which combined will … Read the whole story
COMMENTARY
by Lisa Gevelber, Op-Ed Contributor
The process of shopping for a car once meant grabbing your car keys, spending weekends going from dealership to dealership, test driving, taking notes … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More people are going to be speaking to more things. While the Internet of Things will bring the addition of new screens into the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Fixing the ad-blocking crisis is proving more difficult than previously thought, especially for the gaming industry that serves free games with targeted ads on … Read the whole story
COMMENTARY
by Chris Lowery, Featured Contributor
As the pace of life continues to accelerate, people are looking for simpler ways to tackle their to-do lists. Online shopping caters directly to … Read the whole story