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Some 83% of advertisements running on Facebook's Audience Network are native, with more than 50% of the apps on the network using native advertising units exclusively, rising sharply in the … Read the whole story
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The FCC is seeking comment about whether certain types of tracking technology, including Verizon's infamous "supercookies," should be prohibited. Read the whole story
Some 86% of marketers say they will own the end-to-end customer experience by 2020 -- requiring a shift to focus on experience. CMOs will … Read the whole story
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Shortly after announcing that it has signed a number of big digital publishers for its new publishing platform, Medium revealed that it is also … Read the whole story
Opera Software cofounder Jon von Tetzchner emerged Wednesday to challenge Chrome and Firefox with a new browser called Vivaldi, supported by affiliate, as well … Read the whole story
eBay Enterprise Marketing Solutions rebrands Wednesday operating under the name Pepperjam, resurrecting a brand name from the early 2000s synonymous with performance marketing. Read the whole story
