A couple of Google's first employees in Israel received Series A funding for their search engine startup focused on ecommerce. The "deep learning" engine -- focused on natural language processing, … Read the whole story
Verizon Communications will move forward with its bid for Yahoo's core businesses -- search, email, mobile, advertising and content portals -- as well as … Read the whole story
Are text ads past the point of no return? Should Product Listing Ads (PLAs), the ultra-competitive ads powered by Google Shopping, garner the majority … Read the whole story
A book filled with financial details and direction of future strategies for Yahoo's business given to prospective bidders may paint a grim picture of … Read the whole story
Advertisements targeted based on an individual's online behavior are effective, but the perception of why they were targeted may have a much stronger impact … Read the whole story
Marketers waking up to a world of connected consumers find as many challenges as there are types of devices that pull in mounds of … Read the whole story
According to data gathered by Quantcast, men are more likely to care about the Hillary Clinton email scandal than women, and Republican men over … Read the whole story
Mobile engagement platform Localytics announced a partnership with Salesforce today, marking Salesforce's first partnership with a mobile platform. The partnership will allow Localytics to … Read the whole story
While I may have first fallen in love with the convenience and tasty treats UberEATS brings me for lunch, I've also learned some valuable … Read the whole story
The new division launches with 750 people across 10 markets and will consolidate the agency's content, social, SEO, experiential, sponsorship and creative services. It … Read the whole story
Why do we so often find ourselves tiptoeing around, afraid of offending folks doing "branding" when we want to talk about measuring sales outcomes … Read the whole story