SearchBlog
Marketers made many changes in the way they bought media during the first quarter of 2016. It seems they experimented more than in the past with different types of media … Read the whole story
Mobile advertising may suffer from the hype surrounding it. Some 21% of respondents to a recent survey said they either did not know how … Read the whole story
- COMMENTARY
Historically, most marketers have assumed that only companies with significant marketing budgets could afford moving to an advanced measurement approach without taking a hit … Read the whole story
Nielsen is starting up a cloud-based tool for marketers to manage their marketing spending across all media. It will have 95% cross-platform capabilities for … Read the whole story
- COMMENTARY
It surprises me how often clients believe that marketing strategies to the reach the Hispanic consumer should be exclusively in Spanish or distributed on … Read the whole story
The Network Advertising Initiative (NAI), a self-regulatory organization set up to ensure that third-party digital advertising companies -- ad networks, DSPs, DMPs, trading desks, … Read the whole story
- COMMENTARY
Thinking back to a particularly stressful meeting early in my career, I still hear our CEO ripping the account lead at our agency for … Read the whole story
Advertisers can now buy Grapeshot Audience segments through the Eyeota Data Marketplace, Grapeshot and Eyeota announced Tuesday. Read the whole story
