Engineers at the Alphabet subsidiary Google Fiber are working on connecting wireless towers to existing fiber lines that will allow the company to beam … Read the whole story

Creative agencies are leaving valuable opportunities on the table when it comes to advanced analytics. Clients are now swimming in data about their customers … Read the whole story

Every once in a while, someone says something that sends me off into never-never land. It happened recently when someone in the advertising industry … Read the whole story

In a major coup, Facebook has poached Regina Dugan, who led Google's Advanced Technology And Products team since 2012. At Facebook, Dugan will be … Read the whole story

While many retailers have poured substantial resources into the development of mobile apps, most consumers tend to revert to using their mobile phones to … Read the whole story

While programmatic buying for the mobile Web is more popular among buyers than buying in-app inventory programmatically, in-app buying is poised to grow. Read the whole story

C-suite executives, marketers, and advertising teams, presents ways in which artificial intelligence (AI) can be used in marketing.t's crucial that marketers do not dismiss … Read the whole story

As traditional channels hold firm, the vast majority of new digital marketing budgets are going on mobilising content. Read the whole story