SearchBlog
by Laurie Sullivan, Staff Writer
Helping people share more links to online documents or articles in social networks and on Web sites, platforms such as Microsoft OneDrive and Google Maps integrate URL shorteners that convert … Read the whole story
by Laurie Sullivan
Alphabet -- Google's parent company -- and Microsoft will report quarterly earnings Thursday. In a roundup of predictions, analysts and data firms prepare investors … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
After a yearlong investigation, the European Commission is bringing charges against Google for its Android-related business practices. "We found that Google pursues an overall … Read the whole story
by Laurie Sullivan
Google made a strong push Wednesday into the budding multimillion-dollar addressable TV market with several features that will personalize television advertising in a way … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Using data to inform marketing decision has become the lifeblood of most companies, but the trouble comes when marketers mistake the algorithm for the … Read the whole story
by Laurie Sullivan
Yahoo reported that revenue fell 11% to $1.09 billion for the first quarter of 2016, reminding those that are bidding for the business of … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Based on a survey of client-side advertisers and agencies, this report explores the extent to which brands are putting mobile at the center of … Read the whole story
by Laurie Sullivan
Consumer product goods (CPGs) companies have begun to see measurable increases for in-store sales from online advertising as attribution technology gets better at tracking … Read the whole story
COMMENTARY
by Dan Hodges, Op-Ed Contributor
The vast and growing Democratic and Republican media armies, which consist of TV, digital, social, analytics, programmatic legions, are massing and preparing for the … Read the whole story