Search & Performance Marketing Daily
Thursday, April 21, 2016
  • Google Advertising Revenue Reaches $18 Billion On Strong Mobile, Search

    Alphabet and Microsoft reported earnings Thursday, with each providing their own perspective of positive news. Advertising revenue from Google in the first quarter of … Read the whole story

  • Search Takes The Majority Of Digital Ad Spend

    Search advertising still holds the largest market share, despite only seeing 8% growth to $20.5 billion in the U.S. in 2015. The IAB report … Read the whole story

  • IAB Reports $59.6 Billion In 2015, Mobile And Programmatic Drive Growth

    In 2015, the U.S. interactive ad revenue reached $59.6 billion in 2015, up 20% compared with 2014, according to the IAB/PwC Internet Advertising Revenue … Read the whole story

  • Google Inbox Update Transforms Gmail Into Personal CMS Solution

    Google released a sleeker Inbox Wednesday, updating its email application by turning it into a personal CMS solution for Chrome users. Read the whole story

  • Google News Boosts AMP Content For Mobile

    Google will begin highlighting content published with Accelerated Mobile Pages, or AMP, on Google News for all platforms, including iOS, Android and mobile Web. … Read the whole story

  • Using Email To Drive That All-Important Second Purchase

    Getting a customer to buy from you a second time is one of the most common challenges that online retailers and ecommerce companies face. … Read the whole story