Businesses in 2016 will spend an estimated $613 billion for digital marketing services worldwide, triple what was spent in 2008, when Borrell Associates began tracking the data. Brands and agencies … Read the whole story
Alphabet and Microsoft reported earnings Thursday, with each providing their own perspective of positive news. Advertising revenue from Google in the first quarter of … Read the whole story
Search advertising still holds the largest market share, despite only seeing 8% growth to $20.5 billion in the U.S. in 2015. The IAB report … Read the whole story
In 2015, the U.S. interactive ad revenue reached $59.6 billion in 2015, up 20% compared with 2014, according to the IAB/PwC Internet Advertising Revenue … Read the whole story
Google released a sleeker Inbox Wednesday, updating its email application by turning it into a personal CMS solution for Chrome users. Read the whole story
Google will begin highlighting content published with Accelerated Mobile Pages, or AMP, on Google News for all platforms, including iOS, Android and mobile Web. … Read the whole story
Getting a customer to buy from you a second time is one of the most common challenges that online retailers and ecommerce companies face. … Read the whole story