Voice search and chat bots have become amazing tools for advertisers. Yet with the innovation, major risk points to a future with malware and cybercrime becoming more prevalent than physical … Read the whole story
Google will soon require all marketers selling products with a Global Trade Item Number to include it in the product data feed for all … Read the whole story
It was the 400th anniversary of Shakespeare's death this weekend. It's quite an achievement to be remembered for what you wrote over 400 years … Read the whole story
The rise in programmatic media buying and publishing continues to drive up the cost of advertising, given the need to collect, use and better … Read the whole story
FTC Consumer Protection head Jessica Rich proposes that would-be set-top-box makers should publicly promise to follow the same privacy standards as cable and satellite … Read the whole story
The Internet of Things and virtual reality are poised to explode driven by fast-growing consumer adoption of the technology and rapidly decreasing cost to … Read the whole story
Singling out ad-blocking in particular and fraud and viewability issues in general, GroupM this morning released a report calling for an "industry-wide collaboration" to … Read the whole story
A quick search of Google Trends, and it's clear interest in ad blocking has reached an all-time high. According to a study by Retale, … Read the whole story
GfK MRI has partnered with data management platforms (DMPs) to develop 23 online advertising targets that bring actionable insights to political ad campaigns. Read the whole story