Search & Performance Marketing Daily
Monday, April 25, 2016
  • Google Prepares Marketers For Ad Policy Changes

    Google will soon require all marketers selling products with a Global Trade Item Number to include it in the product data feed for all … Read the whole story

  • A Word About The Importance Of Words

    It was the 400th anniversary of Shakespeare's death this weekend. It's quite an achievement to be remembered for what you wrote over 400 years … Read the whole story

  • Programmatic Increases Cost, But Produces Better-Performing Ads

    The rise in programmatic media buying and publishing continues to drive up the cost of advertising, given the need to collect, use and better … Read the whole story

  • FTC Wants Privacy Protections For 'Unlocked' Set-Top Boxes

    FTC Consumer Protection head Jessica Rich proposes that would-be set-top-box makers should publicly promise to follow the same privacy standards as cable and satellite … Read the whole story

  • Are You Ready To Integrate IoT And VR?

    The Internet of Things and virtual reality are poised to explode driven by fast-growing consumer adoption of the technology and rapidly decreasing cost to … Read the whole story

  • GroupM Questions Digital's 'Integrity,' Estimates Ad-Blocking Averaging 22%

    Singling out ad-blocking in particular and fraud and viewability issues in general, GroupM this morning released a report calling for an "industry-wide collaboration" to … Read the whole story

  • Winning Over The Ad Blockers

    A quick search of Google Trends, and it's clear interest in ad blocking has reached an all-time high. According to a study by Retale, … Read the whole story

  • Gfk MRI Builds Political Ad Targeting Data Segments

    GfK MRI has partnered with data management platforms (DMPs) to develop 23 online advertising targets that bring actionable insights to political ad campaigns. Read the whole story