Embrace customer obsessions. That's the word from a recently published Forrester Research study, but will obsessions replace or complement the intent signal when it comes to ad targeting? Read the whole story
Microsoft closed the door on third-party searches through Cortana, its digital assistant, as part of an effort to keep people searching on Bing when … Read the whole story
The year is 1927. You live in Chicago, where you’re about to open a small convenience store. You’ve carefully stocked the shelves, lovingly arranged … Read the whole story
Hidden in Amazon's first-quarter 2016 earnings call, Brian Olsavsky, SVP and CFO for the online retailer, confirmed that the company is moving away from … Read the whole story
In the name of transparency and user friendliness, Google just made it harder for app developers to make a buck. Read the whole story
The IAB's tech lab this morning released a "product roadmap" for a scoring methodology for its LEAN initiative designed to create better consumer experiences … Read the whole story
Amazon is joining Google in asking for new set-top-box rules that would enable Web companies to develop boxes that can access pay-TV programs. Read the whole story
The FCC has rejected the ad industry's request to extend the comment period on proposed privacy rules that would limit some forms of behavioral … Read the whole story
ABI asked three respected media research analysts for their takes on the Video Advertising Bureau's proposal to adopt average audience per minute as a … Read the whole story